Impact of Brand Image and Advertisement on Consumer Buying Behavior Essay

Impact of Brand Image and Advertisement on Consumer Buying Behavior Impact of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik, Muhammad 1 2 Mudasar Ghafoor, 3Hafiz Kashif Iqbal, 4Qasim Ali, 4Hira Hunbal, 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA), University of the Punjab, Lahore, Pakistan Dean Economics and Management Sciences, University of the Punjab, Lahore, Pakistan 2School of Business, University of Dundee, Scotland, United Kingdom 3School of Business and Economics, University of Management and Technology, Lahore, Pakistan 4Department of Business Administration, University of the Punjab Gujranwala Campus, Pakistan Submitted: Apr 27, 2013; Accepted: Jun 3, 2013; Published: Jun 20, 2013 Abstract: Brand image and advertisement play a crucial role to boost up any business performance as brand image is an implied tool which can positively change people’s buying behaviors and advertisement is behaving as a driving force for any business as it’s an effective source to convey your message and stay in customer’s mind. The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Gujranwala city. Questionnaire survey was used to collect the data by using non probability convenient sampling technique. A sample of 200 questionnaires was used in which 175 responses were collected within the period of one month. Findings show that brand image and advertisement have strong positive influence and significant relationship with Consumer buying behavior. People perceive the brand image with positive attitude. Study depicted that teenagers in Gujranwala are more conscious about their social status so they prefer branded products and advertisement affects their Consumer Buying Behavior positively. In the last of article limitations of research, implications and suggestions for further research also included. Key words: Brand image Advertisement Consumer Buying Behavior INTRODUCTION can build long term profitable relations with customers. People in our society are so conscious about their any business can positively affect the behaviors of status and they prefer to use branded products to show people regarding brand image, satisfaction and loyalty. off their status symbol. Brand is considered as implied At present time in global and emerging markets device through which any business can attain the business war is not only on price but customer attraction, attraction of people and can enjoy the competitive edge. loyalty and relationship matters a lot. Companies are so In our local scenario it also considered as a valuable asset conscious about their customer’s satisfaction. for any business as it can change peoples’ buying Advertisement plays a crucial role for any business to behavior. It can play a vital role to expand any business. boost up its performance graph as it is a powerful strategy Brand image development is a long term process and it to attract your customers toward your product. In can prove a strong weapon to fight with your competitors. Pakistan advertisement also becoming a driving force for Customers rely on branded products and mostly prefer to any business because it can force people to change their buy products with well known brand name. Marketing behavior regarding your product in positive sense. valuable strategies and tools can develop the brand of Advertisement is a dominant and leading weapon in all any product. If brand is managed in effective ways, a marketing tools due to its positive impact on consumers’ business can enjoy maximum number of customers and buying behavior. It’s an effective way to communicate Refine quality of products and social

Video Case – Supply Chain Management at Regal Marine

VIDEO CASE: SUPPLY-CHAIN MANAGEMENT AT REGAL MARINE 1. What other techniques might Regal Marine use to improve supply chain management? Answer: The other techniques might Regal Marine uses to improve supply change management are as follows: * Allowing the supplier to become part of the company coalition. Specialization – utilizing the efficiency and knowledge of persons specializing in supply chain management * Virtual company – relying on a variety of supplier relationships to ensure the product is produced on time and within the demands of the customers * Using the latest computer and transmission technologies to schedule and manage the shipment of parts in and finished products out, would help to increase the efficiency of the company. 2. What kind of response might members of the supply chain expect from Regal Marine in response to their â€Å"partnering† in the supply chain?Answer: Regal Marine expects continuous innovation and high quality performance to en sure that the final goods and services reach customer satisfaction. The members of the supply chain expect that the expectations of Regal Marine transfer into a chain of suppliers that focuses on maximizing value and quality. They can expect loyalty from Regal, and the suppliers can gain prestige by representing the high-quality products which Regal Marine produces, which can result in profit margins.Suppliers can also largely benefit from economies of scale and learning curves, reducing the production cost. 3. Why is supply chain management important to Regal Marine? Answer: Supply chain management is about integration of activities that procure materials and services and transform them into the final product of the company. Supply-chain management enables Regal Marine to compete in a multibillion-dollar industry, and helps it to differentiate its products from competitors (e. g. rocure materials and services, transforming them into intermediate goods and final products, and delive ring the final products through a distribution system). As Regal Marine spends a large portion of its revenue on purchases, supply-chain management provides the company with the opportunity to work on closer long-term strategic relationship with key suppliers. Supply-chain management allows Regal Marine to increase its competitiveness via product customization, high quality, cost reduction and speed to market.Therefore, as a result, Regal Marine has been able to reduce costs while improving quality, responsiveness and innovation. Thus, its effective and efficient supply-chain management enables Regal Marine to differentiate its products through quality, innovation, unique features, up-to-date technology and responsiveness. Regal Marine’s innovative approach to supply-chain management not only benefits the company but the end user as well.

Corporation Governance Coursework Example | Topics and Well Written Essays - 2500 words

Corporation Governance - Coursework Example Duty only applies to directors not ‘officers’ as with other duties. Under {s 588V Corporations Act} Holding Companies also have a duty to prevent their subsidiaries from trading whilst insolvent’ Firstly under {s 588G(1)(a) Corporations Act}, â€Å"the duty is only imposed on directors and NOT officers. However, the definition of ‘directors’ will include shadow and de facto directors. Recall de facto director acts as a director even if they are not validly appointed and shadow director is able to have influence over the board† (Melbourne University Law Students Society Tribunal Service, â€Å"Corporations Law†). Firstly it should be illustrated that only willingly incurred debts for specific amount can bear a charge of insolvent trading {Standard Charter Bank per Hodgson J}, â€Å"a company incurs a debt when by its choice it does or omits something which, as a matter of substance and commercial reality, renders it liable for a debt for which it otherwise would not have been liable† (Cassidy, â€Å"Concise Corporations Law†) The defense which Jack can have is that he needs to show the reasonable grounds for his expectations of insolvency at the time the debts were taken. Again he needs to show that he relied on the information provided by others in the management which led to insolvency. Otherwise, he has to validate certain credible reasons for his absence. Smith and Jones can register under Limited Liability Corporations (LLC). This type of corporations is much in demand nowadays. They are the combination of partnership firm and a corporation. The tax effects are mostly based on that of the partnership firm but other entities is that it shares of the corporations. It is formed by members and not shareholders. Advantages of a Limited Liability Company can be that LLCs offer personal liability guard for members. The legal procedures to be followed are very simple and lucid. The members can come to agreement on their own terms,

Computer security Essay Example | Topics and Well Written Essays - 250 words - 1

Computer security - Essay Example Every organization should be cautions to information or sites concerning their web services. Most hackers would normally exercise the illegal practice to either search for credit or endorse a basis when vandalizing a high profile site (Lennon, 2012). Oracle Corporation’s website was hacked, and words displayed to cause confusion and outcry from the users on the homepage (Lennon, 2012). The practice of hacking led to prosecution and fine of Razvan in the court of laws. Security countermeasures that might be used to avoid hacking include frequent change of passwords and use of latest data protection versions of software. Additionally, hacking can be avoided in the future by educating users about prior changes in the user interface details that might confuse them. Users should only trust official information from Companies websites and not messages that are displayed at the homepages. Hacking is a process that disables normal operation of a website or a webpage. It is an illegal activity performed by individuals who gain access to an individual or organization’s website, then deface the crucial features in the webpage. The hacking process leads to users being unable to enjoy the services from the website. The implications of this practice are that other users were able to access the webpage using their mobile phones, but others could not do so using desktop computers. This caused confusing among the users since no prior information or the company’s press had offered disclaimer. Similarly, other services were functioning as usual without any reported cases of vandalism. It appeared that there was also a chance that Oracle’s web group made an error during update development or site protection (Lennon, 2012). Hacking is not a regular maintenance practice by organizations but a means aimed towards affecting the operations of commonly visited

Real Estate & Property - Valuation and Investment Appraisal Assignment

Real Estate & Property - Valuation and Investment Appraisal - Assignment Example The opinions stated in the valuation are contingent on the assumptions and limitations stated in Section 5 which also forms an integral part of this report. i. An attached brick building includes a single shop unit consisting of an open plan sales area which includes a retail area which extends to the rear. There is also a large basement. The front of the shop is fully glazed and has a number of display areas for terms of inventory. i. Barking Road is located in a very popular and busy shopping and entertainment area. It has a number of restaurants and numerous other shops along the same road and other roads and avenues which are in close proximity. It is also close to the tourist areas. The building is in good condition. Additionally, Barking Road and the streets adjacent to it are clean and well kept. iii. Several hotels and entertainment venues are located in close proximity to Barking Road and so it is accessible to tourists and locals who use their services. More than a few tourists are therefore expected to patronise the business at the location (Rightmove 2012). iv. The Booby Moore Stand of the West Ham United Football Club is located in close proximity – just around the corner from Barking Road. This makes the location ideal for the current tenant and explains the reason for the longevity of the business. There is also some amount of goodwill attached to the business and the location. Goodwill is the excess of the market price over the combined value of the separate assets. It results from the reputation that the business has gained over the years and its quality customer service that keeps customers coming back. It is this reputation that also attracts new customers. viii. The property is in close proximity to the Upton park tube station which approximately 0.4 miles. Two other stations – East Ham and Plaistow are also within a mile of the property (0.8 and 1.0 miles respectively) (Rightmove PLC 2012). x. The

Electricity Essay Example | Topics and Well Written Essays - 1250 words

Electricity - Essay Example Moreover, the industrial sector and business of any country owes its development to the electricity system of that country. Energy consumption is also an omen of a country’s wealth, because higher consumption indicates a higher proportion of middle class, who can afford to utilize energy. (Hill) This graph show that Global demand for Electricity is set to grow 76% by 2030 (source: WNA, July 2012) .This is only a little reflection of the whole story, whereas in developed countries like United States, frequent brownouts result when the consumption grows. It also results in total blackouts at times of storms. In other countries such as India, it is getting difficult to fulfill the energy demand for domestic matters, resulting in power outages for several hours. This is worsened with the additional buying of electric appliances, inability of electric companies to generate electricity and illegal theft by people. But, frequent brownouts or prolonged blackout affect the sales of electrically powered products. A major part of the electricity generated every year goes to power electrical appliances at home such as televisions, computers, kitchen appliances, etc. Sudden blackout affects the performance of electrical appliances. Fluctuating voltage, which is the result of this blackout, causes lower operational efficiency in electrical appliances. This frequent brownout and prolonged shutdown affects the electrical appliances in a way that it increases the losses of the buyers, causes changes in power and voltage and premature wearing of the router. Blackout may also produce defective parts in automatic or computerized machines and it causes unwanted triggering of the units of UPS, thereby causing the malfunctioning of the security system and inconsistency in the speed of the motor. All these defects that occur as a result of frequent

Gifted students Coursework Example | Topics and Well Written Essays - 250 words

Gifted students - Coursework Example A person’s gift can for example be used in intrinsic motivation to create an attitude that the person has potential that can be used to achieve success in other fields. None academic gifts can therefore be intrinsic motivators towards a student’s academic progress (Marquis and Huston, 2008). ‘Self-initiatives’ into undertakings can be explained from the concept of motivation. Individual who are ‘self-motivated’ will for example have the drive to perform activities without being asked to do so (Marquis and Huston, 2008). Motivation and giftedness are mutually related. Motivation for instance facilitates perfection of gifts while gifts act as a factor to motivation. A gifted individual is for instance confidence and ‘self-motivated’ into ventures (Marquis and Huston, 2008). Improving motivation and task completion among students is achievable through focusing â€Å"on the needs and wants† of the students and application of â€Å"appropriate motivational strategies† (Marquis and Huston, 2008, p. 422). While intrinsic reward refers to utility that a person derives, extrinsic reward is outwardly and observable by other people. Intrinsic rewards are therefore better motivators as they are built within a person as opposed extrinsic motivators that are easily influenced by a person’s environment (Waren, 2002; Marquis and Huston,

Article Summary and Critique Essay Example | Topics and Well Written Essays - 2000 words

Article Summary and Critique - Essay Example In other words, this article exemplifies social attitude toward students with autism focusing on teachers’ attitudes to these students. The structure of the article proves its specific research design: introduction-method-results-discussion. Topic of this study is pre-service teachers’ attitudes towards children with autism in the USA. A high relevance of this topic can be proven by the fact that modern society has shifted accents from autism –mental disorder, preventing people with this disease from full social activities to autism–as mental disorder, not preventing people with this disease from full social activities. Children with autism were chosen as the audience for discussion not in vain. A current tendency of growing number of children with autism expanding worldwide proves a necessity to initiate researches directed on prevention of this disease occurrence and the ways of its overcoming. The researches of previous years were directed on better understanding of nature of autism. This article expands the scope of autism’ discussion and is focused on pre-service teachers’ attitudes towards children with autism. Positive attitudes’ of pre-service teachers to children with autism indicate a necessity to support and develop their positive attitude further on. Literature review, which is a theoretical background of the paper, comprises 46 sources. There are articles from scholar journals and online sources. Years’ range of works is from 70s till 2009. Literary sources are specific and correspond with the topic of the given article. A presentation of different points of view of different authors justifies an unprejudiced theoretical background of the article. Moreover, the fact that works presented comprise four decades supports a valid theoretical background of the article. A section ‘Introduction’ of the article has subsections correlated with literary

Administrative Power Essay Example | Topics and Well Written Essays - 500 words

Administrative Power - Essay Example Public administration is wholly intertwined in the problems and all the activities of the society, and hence, it does not operate alone (Stillman, 2010). Norton Long argues that, power is the lifeblood and backbone of administration (Stillman, 2010). Power attainment, increase, maintenance, dissipation and loss, are factors that cannot be ignored by administrators. Long argues that, ignoring these aspects can lead to failure and loss of realm. In the case of the Columbia accident, which happened in February 2003, killing seven crew members, the administration was to blame for the loss of lives. The damage suspected by the engineers before the shuttle left orbit was downplayed by the NASA managers, who limited the investigations. External pressure from the white house and the congress to meet the date set for launching, made NASA managers to authorize the launching, even when it was clear that foaming was occurring on the left wing of Columbia. Failure to address issues or risks fully or postponing them, can lead to loss of life, a situation which detracts an organization’s power. Bureaucracy and internal pressure are key aspects of administrative power, and that partake a significant task in enhancing or detracting the administrative power. Bureaucracy, when properly applied without too much pressure, can enhance an organization’s administrative power. NASA employees were under internal pressure, to meet a deadline; hence, the seven crew members went ahead with their project to launch, even with the awareness of risks. This caused the American people, who were patriotic to the country’s endeavors in aerospace, to diminish the value and effectiveness of NASA. Power is a coveted aspect in life, and the blood life of administration, as Long said (Stillman, 2010). Administrators strive to gain and retain power, and in the process, they employ various means to ensure that they remain in power. Long

Two variables Speech or Presentation Example | Topics and Well Written Essays - 500 words

Two variables - Speech or Presentation Example Thus, we expect that our inequality will have the symbol ≠¤ or ≠¥ If our boundary line would be a dashed line instead, then we would have used the symbols After obtaining the equation of the boundary line, we will choose a test pint that will be true when substituted in the equation. This test point must exist within the required region for the values to be true. We chose the origin (0, 0) In order to find the maximum number of TVs that will also be carried, we substitute 60 in the inequality to find the maximum number possible that will satisfy the inequality. hence,substituting 60 for x, In order to find the maximum number of refrigerators that will also be carried, we substitute 200 in the inequality to find the maximum number possible that will satisfy the inequality. Hence, substituting 200 for y, Since 130 is not divisible by 3, we have to get a number closest to 130 that is divisible by 3. The number is 126. In order to obtain 126 on the left hand side of the inequality, we must adjust the number of TVs. We thus introduce a linear